Our belief in fare-elimination as the first step in a transformative sequence is grounded in historical experience. When the University Pass was applied to every student at UVic in the 1990s, ridership increased dramatically. In fact, it was such a success with packed buses that transit had to scramble to improve service, put on more buses and thus increase frequency.
This wasn’t the “wait for service changes” approach. It was about unleashing demand which forced service improvements. We simply propose up-scaling this proven approach to the entire system.